Our Mission

Caring about the places the photographs are taken in is Vitara's top priority.

Now more than ever it is crucial to protect habitats around the world filled with flora and fauna.

This is why ten percent of all earnings go directly to conservation of the places the photographs are taken in.

Vitara stands commited to this promise. Partnering with foundations such as the African CCF, an organization commited to protect wildlife from extinction, Galapagos.org, going towards conserving the islands teeming with endemic life, and WWF, protecting endangered species and vital habitats. 

Currently, Vitara is also working on starting their own foundation to give 100% of donations towards projects preserving natural lands, human access to fresh water in Central Africa, and repopulating endangered species. 

Vitara is built on a simple belief: 

The world should not only be photographed. 
It should be protected.